The concept we developed with our client, a contemporary furniture retailer, was to create an enigmatic, glowing box that behaves not so much as an advertisement for the contents, but more as a sort of urban sculpture. To that end, the storefront is composed of translucent glass, punctuated by discreet openings of clear glass, which frame views of selected furniture in a unique and more focused way. Internally, the store is arranged as a series of platforms which step down as the sidewalk slopes down from 57th to 56th Street. The ceiling is a continuous plane angled to reflect this exterior grade change. The effect is simple and dramatic, and draws the eye through the block-long expanse of the store.